Google Cloud: Fox Sports

The Brief

The teams at Google Cloud and FOX Sports are applying Google's machine-learning models to automatically identify and label clips across hundreds of categories, from player jerseys and key plays and interviews, to on-field celebrations. The solution will also incorporate a user-friendly interface that makes it faster for production staff to find the clips they need, when they need them. Fridays filmed this broadcast commercial onsite in Los Angeles in summer of 2022, and completed post production in about two weeks for its run during the USFL Championship. The ad highlights the partnership between Google Cloud and Fox Sports.

Project Info
Fox Sports
Broadcast Ad

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