Logitech: Defy Logic

The Brief

The “Defy Logic” brand anthem is the culmination of 12 different exuberantly inclusive messages from around the globe. Each highlights the work of a different member of a new generation of young creatives. The diversity represented on screen was matched by our talented and diverse crews who accomplished their work safely on set during a global pandemic. The ad aired during the first quarter of Superbowl LV and continues to inspire across social media, the press, and via the influencers themselves.

Project Info
Defy Logic
Broadcast Ad

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