A vanilla cake baking in the oven, that chop, chop, chop of fresh veggies on the cutting board. Nothing says “home” more than the sights, sounds and smells of the kitchen. And who better to understand the family than a business that’s run by one? Encapsulating everyday moments we can all relate to is what we were aiming for in this charming kitchen story. Tramontina is able to detail their products in ways that resonate with people because Oracle is behind their e-commerce efforts. Taking the guesswork out for consumers—so life can cruise along, one home made meal at a time.